New Checkout
GLOBOPLAY • GLOBO • 2025

Globo’s legacy 2019 checkout served 22 million Globoplay subscribers across 30 touchpoints, but it suffered from visual clutter, poor contrast, and severe accessibility gaps. To resolve this, I led a squad of three designers through a complete rebuild from initial discovery to developer handoff and QA. Our team designed a flexible component system to handle complex subscription models, multiple payment methods like Pix, and various user lifecycle states. Leveraging Conta Globo’s design tokens, we modernized the interface and resolved the disruptive dark-to-light theme transition. We also introduced key in-flow features, allowing users to toggle billing cycles and switch plan tiers on the fly. Finally, we added transparent billing breakdowns, inline up-sell recommendations, and an editable summary bag, successfully turning a friction-heavy bottleneck into a seamless, high-converting checkout experience.