Mobile Site
WEB • INGRESSO.COM • 2020

Although the Ingresso.com mobile website drove significant traffic, user drop-offs were high because customers checked showtimes on their phones but switched to desktop to finish purchases. As a Product Designer collaborating with cross-functional partners, I led the process across discovery, research, UX architecture, prototyping, testing, and final UI delivery. Our research exposed deep friction points, including confusing navigation, missing features, ad clutter, and performance lags. In response, I restructured the entire information architecture and expanded the sitemap with intuitive, high-value user flows. The resulting mobile experience covered the end-to-end journey from discovery to ticket validation, eliminating the cross-device hurdle and substantially increasing mobile conversion rates.